If you've worked with me then you already know these 5 things
Quality and craft are a daily discipline
Quality is not a final pass. It is a leadership habit built through strong standards, thoughtful feedback, hands-on engagement, and staying close enough to the work to understand where trust is won or lost.
I establish quality bars, design critiques, and launch reviews, making exceptional design consistent, teachable, and scalable.
At Stori, I established Design-led Core Flow Reviews, where Design partnered with executives before launch to review critical user journeys, align on readiness, and protect the quality bar before shipping.
Alignment is the operating system
Great products require teams moving in the same direction. I create alignment by building shared context, clarifying decisions, and connecting strategy to execution across complex organizations.
These bring teams together to deep dive on user journeys, customer insights, business goals and tradeoffs to create clarity on product strategy and accelerate execution.
At Meta I aligned four product orgs around a shared insights strategy.
It brought front and back end metrics into the early ideation stage, allowing Eng to give early inputs, helping focus design scope and reducing churn. This motivated Eng-side to have early deep-dive meetings to align resources with design.
Engineering Lead
This helps force the work and uncover issues early. It allows teams to define what problems to focus on and decide whether to unlock that issue or pivot to another path.
Product Designer
Envisioning is design’s superpower
The fastest way to resolve ambiguity is to make it visible. Design transforms ideas into experiences people can see, question, and improve before they’re built.
This helps teams see the future before they build it, using storytelling and rapid prototyping to move teams from debating possibilities to asking better questions and making decisions.
At Foureyes I transformed a new category of sales intelligence into a product vision that sales teams rallied around and adopted.
AI unlocks higher-value design
AI enables designers to move faster, explore further, and focus on higher-value problems. I see AI as a force multiplier for creativity, quality ownership, learning, and product impact.
I up skill designers to prototype in code, control handoffs to production and automate processes that eliminate low-value work, so designers can spend more time solving meaningful customer problems.
At Stori I trained the entire team on Cursor to enable them to produce FE code bringing them closer to controlling quality and driving more iteration and automated user recruiting and research synthesis.
Impact is the measure of great design
Great design is intuitive, useful, and beautifully crafted. But when design can also consistently deliver the highest value to the most users we have truly great design.
They define what success looks like, identify the metrics that matter, and use those signals to guide decisions that continuously improve experiences. Great design is measured not only by craft and usability, but by the value it creates for customers and the business.
At Meta, I aligned four product organizations around a shared insights strategy, helping teams connect customer insights, business goals, and product decisions to drive measurable impact.